Soozan Baxter Consulting was founded with a passion for bringing luxury and contemporary brands to special projects throughout the United States. Soozan Baxter collaborates with Landlords to create well-curated, unique retail destinations. Clients draw on her vast knowledge of industry trends, strong relationships, and goal-oriented business approach.
Exciting projects are what fuel Soozan’s love of the shopping center industry. Currently, she is an integral part of the multi-million redevelopment of Scottsdale Fashion Square with a primary focus on bringing new luxury brands to this super-regional shopping venue. She is part of the Vornado Realty Trust retail leasing team, serving as an internal resource for the company’s vast and prestigious Manhattan portfolio. Additionally Soozan has worked closely with the Market Street Woodlands team for more than six years, bringing the latest hot brands to this open-air center in north Houston.
Past company highlights include working on the Related Companies’ $20 billion, history-in-the making Hudson Yards Development on the west side of Manhattan where she signed the first Watches of Switzerland store in the U.S. and bringing luxury brands to the $250 million redevelopment efforts of Brookfield Place (formerly World Financial Center) in Downtown Manhattan. Other milestones include procuring Gwyneth Paltrow’s Goop MKT, which debuted its first Manhattan store at the Shops at Columbus Circle for holiday 2015; bringing Neiman Marcus and Coach to eBay.com’s “outlet shopping mall;” and working closely with shopping center legend Sheldon Gordon on the development of an outlet mall at Foxwoods Resort in Connecticut.
Prior to starting her own company, Soozan served as the youngest vice president at Prime Retail of Baltimore, MD, repositioning existing assets and spearheading leasing efforts for ground-up projects; she worked there from 2004 until the sale of the company in 2010 to Simon Property Group. She joined Prime Retail after working for The Pyramid Companies, which is based in Syracuse, NY, where Soozan was a generalist with responsibilities including government relations, architectural project management, media and public relations, and refinancing efforts.
Soozan holds a bachelor of arts from Columbia University–Barnard College, a masters of science from Columbia University–the Graduate School of Journalism, and a certificate in finance from New York University. She is a licensed real estate salesman in New York State and Arizona; a member of the International Council of Shopping Centers; and a past recipient of the ICSC John T. Riordan Scholarship. She frequently speaks on shopping center panels for boutique investment firms and think tanks.