Brookfield Place

Brookfield Place
Brookfield Office Properties

Soozan Baxter Consulting was engaged in 2013 as a luxury consultant on retail lease efforts for the $250 million renovation of Brookfield Place in downtown Manhattan, directly across from the 9/11 Memorial. Soozan Baxter helped transform the complex into a luxury retail destination, culminating in deals with Gucci, Bottega Veneta, Tory Burch, Omega, The Cos Bar, Vilebrequin, and other marquee retailers. She was an integral part of the legal negotiations, and she spearheaded the strategy for retail public relations, internal presentations for high-profile luxury tenants, and marketing and tourism initiatives. Prior to the center’s opening in March 2015, the project’s leasing success was triumphed in WWD, The New York Times, The Wall Street Journal, among other esteemed publications.