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Scottsdale Fashion Square

Scottsdale Fashion Square is the definitive address for luxury retail in the southwest. The 1.9 million square foot shopping destination is already home to fashion anchors Neiman Marcus and Nordstrom, who are both top performances for their respective companies. In summer 2016, Soozan Baxter Consulting was retained to focus on further growing the strong line up of premium retailers that is already in place including Louis Vuitton, Bottega Veneta, Cartier, Gucci, and Tiffany. Touching on all aspects of the redevelopment – marketing. on-site amenities, merchandising, and most importantly, leasing, Soozan Baxter is committed to shattering all industry norms and repositioning Scottsdale Fashion Square as one of the world’s most iconic shopping venues.

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What Happened to the Retail Store Experience?

Malls aren’t dinosaurs, and neither are retail stores.  The pains of retailers are real and can be attributed to many factors:  too many stores (PacSun), not keeping up with the trends of teens (Aeropostale), outdated stores (Sears), the rise of Amazon (Walmart), the disinterest of millennials (all stores). But the one aspect of a brand that retailers can control is the shopper’s experience.
A recent business trip to Los Angeles brought me to six shopping centers and three marquee retail neighborhoods.  Parking lots were full, and everywhere was gobsmacked with people.  However, the shopping trip, itself, was lackluster for the most part.
I practically skipped into a boutique contemporary retailer at South

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Bandier

Bandier is the ultimate fitness fashionista’s paradise. Workout women will love the assortment of brands (think Intermix goes to the gym), offering brands like Alo, Stella McCartney, and Spiritual Gangster.  This store is not for workout posers, offering tops for the Flywheeler or downward dogger, a staff that knows the pros and cons of each brand, and a constant new selection to keep shoppers coming back.  Bandier launched in Manhattan and has a store in the Hamptons, but more are slated to open in 2015 and 2016.

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