Scottsdale Fashion Square is a 1.9 million square foot super-regional shopping center that is renowned for its luxury collection with brands like Gucci, Louis Vuitton, Prada, Cartier, and Bottega Veneta. Soozan Baxter Consulting was retained in summer 2016 to focus on the center’s redevelopment, with a keen eye on the luxury wing, anchored by Neiman Marcus.
Soozan, who is leading the brand discussions, is building on the legacy of luxury that is already in place, and thereby increasing the number of luxury tenants within Scottsdale Fashion Square. Beyond the amplification of premium brands in the center, the redevelopment included the creation of a grand arrival point, anchored by Nobu, Equinox, and Farmhouse, outside of the Neiman Marcus court; soaring storefronts to showcase the latest retailer prototypes; new finishings within the center including lighting and flooring; and a world-class marketing program. The accolades and press recognition of the redevelopment Scottsdale Fashion Square cements a well-executed vision and cements the reputation of this center. Soozan Baxter Consulting continues to work with the client to add more to the “who’s who” of luxury brands at the center and serve as a brand ambassador of the project.